A regional tourism specialist from the state Department of Tourism was among the speakers at a training and informational session Wednesday in Algoma, designed to help local businesses and volunteers gear up for the summer tourism season.
David Spiegelberg opened the session with an overview of the impact of tourism in Wisconsin and the importance of building relationships with the people who stop in the community.
About two dozen people attended the session, which also featured Jessica Diederich, director of partnerships & business development with the Greater Green Bay Convention & Visitors Bureau, and Sara Krouse, executive director of the host Algoma Area Chamber of Commerce.
Through a partnership with the Algoma Chamber of Commerce, the Green Bay CVB steers visitors to Algoma when people come to their Visitor Center looking for things to do outside of Green Bay, Diederich said. Algoma is also listed on their website and in their Visitor Guide.
The partnership has proven very valuable in part due to the number of visitors who come to Green Bay looking for other things to do and see in the area, Krouse noted.
Krouse gave a group an overview of reasons to visit the Algoma area this summer, including special events Farm Technology Days, Summer Concerts in the Park, the Farmers Market, Soar on the Shore Kiting event, and Shanty Days.
She also reviewed the city’s attractions, including world-class charter fishing, Crescent Beach, the new trailhead planned for the Ahnapee State Trail, shops, and the Marina.