Kewaunee County continues to find some success in its effort to draw tourist dollars to the area.

The Wisconsin Department of Tourism released its most recent economic impact report on tourism Monday (May 4), and it shows that direct visitor spending in Kewaunee County rose to $24.5 million in 2019, which is up from $23.5 million in 2018, a 4.23% increase.

County officials called the report welcome news, noting that direct visitor spending was reported at $17.4 million just five years ago in 2015.

“This trend tells us that we’re getting on the map and we believe that outdoor recreation is playing a big role in putting us there. We are seeing more visitors embrace Kewaunee County by making it a place to stay while enjoying Lake Michigan or exploring our parks and hiking or biking on our trails,” said Jennifer Gonzalez, Kewaunee County tourism coordinator. “Our local businesses are having more buy in as well by supporting these unique experiences along the lakeshore with the help of the area chambers of commerce in Algoma, Kewaunee, and Luxemburg as well as the Kewaunee County Economic Development Corporation and nonprofit friends groups.”

The county also saw tourism increases in total business sales, employment, total labor income as well as state and local taxes.

As a whole, Wisconsin generated $22.2 billion in tourism dollars in 2019. To see the full report published by the Wisconsin Department of Tourism, visit

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